Luísa Schmidt (mlschmidt@ics.ul.pt) is an expert in Sociology of the Media and Environmental Sociology (PhD, 1999). At the ICS-UL she leads the OBSERVA, an observatory on environment, society, and public opinion, founded in 1996, were she has run many studies, namely, nationwide surveys on environmental values and policy issues; on environment and the media; environmental and sustainable development education; local agenda 21 and participative processes. She also leads ICS Research Line on Sustainability: Environment, Risk and Spaces and is currently involved in projects on energy efficiency and coastal erosion and on the URBACHINA FP7 project.